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Digital Marketing Analyst

Job Title: Digital Marketing Analyst
Contract Type: Permanent
Location: Sydney, New South Wales
Industry:
Salary: Negotiable
Reference: 177588_1506663977
Contact Name: Ken MacLeod
Contact Email: ken.macleod@peoplebank.com.au
Job Published: September 29, 2017 15:46

Job Description

A leading technology business with an instantly recognisable Digital Brand and a reputation for innovation are currently building a team that will be at the cutting edge of Digital Marketing technology and work on world first initiatives using best in class technology

They are seeking a forward thinking candidate to join the team and play a key role in this exciting journey.

If you are a Data Driven Marketer who is comfortable with web and mobile platforms and familiar with web analytical tools, this is an opportuinity not to be missed!

About the role:

  • Utilise segmentation, behavioural and customer data to deliver targeted and personalised campaigns with minimal wastage;
  • Design and implement an audience segmentation strategy for the business
  • Drive adoption of first, second and third party data sources into DDP to support digital performance marketing;
  • Report on key sales, advertising and customer metrics for campaigns and provide optimisation recommendations; and
  • Operate autonomously on a cross-functional level and to manage relationships and priorities with key stake holders and vendors.

About you:

  • Previous experience in a digital marketing role
  • CRM and/or trading desk experience would be highly advantageous
  • Experience using digital marketing data and insights, plus CRM or other similar segmentation strategies;
  • Data driven approach with strong analytical, reporting, communication and organisational skills.

If you are passionate about Data and Digital Marketing and keen to work at a market leader. Click apply now !