Senior Business Analyst
Business Analyst required comming from a Digital Marketing background required for a 12 -month contract to work with this leading travel organisation. Work closely with the product owner on how to optimise the customer journey by using Google Analytics.
Role
- Leading requirements gathering and validation workshops and using techniques such as modelling, story boarding, story carding etc. to create prioritised list of product features
- Engaging and managing key stakeholders and supporting the product owner
- Working in a Scrum team writing Features, Epics and User stories including acceptance criteria and ensuring a consistent and aligned view of scope
- Ensuring that functional and non-functional requirements are clearly elicited and understood through effective communication, coordination and documentation
- Sharing key lessons learned, best practices and improvement opportunities through forums such as the BA chapter and Continuous Improvement Team
Experience
- 3+ years' experience working on end-to-end Digital / Online Agile projects (delivering features from Discovery and Inception right through to business and customer release)
- 3+ years Digital / Online experience as an Agile Business Analyst (working with enterprise-level websites)
- Previous experience working with online digital marketing tools such as Google analytics, customer experience tracking software
- Experience working on Digital Transformation Projects
- Experience working with AWS and in cloud computing environments
- Experience supporting and upskilling new Product Owners
- Previous experience working with Content Management Systems, ideally Adobe Experience Manager
