Digital Marketing Business Analyst

Job Title: Digital Marketing Business Analyst
Contract Type: Contract
Location: Kyeemagh, New South Wales
Salary: Negotiable
Start Date: ASAP
Reference: 179361_1511567767
Contact Name: Christina Myles
Contact Email:
Job Published: November 25, 2017 10:56

Job Description

Senior Business Analyst

Business Analyst required comming from a Digital Marketing background required for a 12 -month contract to work with this leading travel organisation. Work closely with the product owner on how to optimise the customer journey by using Google Analytics.


  • Leading requirements gathering and validation workshops and using techniques such as modelling, story boarding, story carding etc. to create prioritised list of product features
  • Engaging and managing key stakeholders and supporting the product owner
  • Working in a Scrum team writing Features, Epics and User stories including acceptance criteria and ensuring a consistent and aligned view of scope
  • Ensuring that functional and non-functional requirements are clearly elicited and understood through effective communication, coordination and documentation
  • Sharing key lessons learned, best practices and improvement opportunities through forums such as the BA chapter and Continuous Improvement Team


  • 3+ years' experience working on end-to-end Digital / Online Agile projects (delivering features from Discovery and Inception right through to business and customer release)
  • 3+ years Digital / Online experience as an Agile Business Analyst (working with enterprise-level websites)
  • Previous experience working with online digital marketing tools such as Google analytics, customer experience tracking software
  • Experience working on Digital Transformation Projects
  • Experience working with AWS and in cloud computing environments
  • Experience supporting and upskilling new Product Owners
  • Previous experience working with Content Management Systems, ideally Adobe Experience Manager