Consumer and Retail

Market Update.

Technology workforce outlook


Across the Consumer and Retail markets, Peoplebank observe that technology investment is becoming more closely tied to solutions-focused outcomes, including better customer experiences, stronger operational resilience, smarter use of assets and measurable productivity gains. However, technology alone is not enough.


Peoplebank have seen consistent trends pointing to the need of specialist skills, delivery capability and governance in order to turn investment into sustainable business value. 


While overall occupational shortages have eased, specialised technology skills remain difficult to secure when organisations require a particular combination of platform expertise, sector knowledge and delivery experience. Jobs and Skills Australia reports that the proportion of occupations experiencing shortages declined from 36% in 2023 to 29% in 2025, while emphasising training, job design and more effective use of existing workforce capability. ACS also estimates that New South Wales will require an additional 75,500 technology professionals by 2035, with demand spanning digital infrastructure, cybersecurity and AI.


For organisations across Consumer, Retail, FMCG, Property, Transport and Aviation, the strongest workforce strategies will combine:


  • Targeted permanent hiring for leadership and enduring capability
  • Contract specialists for immediate requirements and critical skills gaps
  • Internal development and capability uplift
  • Flexible project teams aligned to defined transformation outcomes
  • Realistic role design that reflects available market skills
  • Early workforce planning for AI, cyber and digital programs


Click on the sectors below for a more in-depth analysis.

  • Consumer Insights

    Over the past year, Peoplebank have observed that consumer expectations are continuing to shape technology priorities. Organisations are investing in more intuitive digital experiences, greater personalisation and easier access to relevant products and services. As AI becomes embedded in customer-facing platforms, the quality of the underlying data, privacy controls and integration with existing systems will materially influence the customer experience.


    The focus is also shifting from introducing individual digital features to improving the complete customer journey. This requires closer alignment between technology, product, marketing, data and operational teams.


    Across the market, Peoplebank is seeing sustained demand for digital product specialists, experience designers, data professionals, business analysts, software engineers and delivery leaders who can translate customer needs into tangible technology outcomes. Increasingly, organisations are seeking blended teams that bring together deep technical capability with strong commercial acumen and customer understanding.

  • Retail Insights

    AI-supported search and product discovery are becoming increasingly important components of the retail experience. Successful implementation will depend on more than search technology. Retailers need accurate product information, reliable ecommerce integration, effective testing, appropriate privacy controls and ongoing optimisation. The real measure of success will be whether customers can find suitable products with fewer steps and whether the experience supports stronger engagement and conversion.


    Peoplebank is seeing digital transformation drive demand for connected capability across ecommerce, engineering, data, AI, cloud, integration and delivery. Retailers are increasingly looking for flexible specialist talent that can scale with transformation priorities, without compromising the delivery of business-as-usual operations.


    For retailers investing in AI, ecommerce and increasingly connected customer platforms, this reinforces the growing importance of building data and security capability alongside digital innovation. 


    As retailers modernise digital platforms and customer experiences, competition for core transformation capability remains significant. Peoplebank's national talent insights place Software Engineers (mid–senior level), IT Consultants and Business Analysts among Australia's most in-demand technology professionals.


    Recently, we worked with a major wholesaler to build the specialist capability needed to turn digital transformation priorities into delivery. This case study provides a closer look at the approach we took, demonstrating how the right technology talent and expertise can help organisations progress transformation while supporting broader business priorities. 


    Read to full case study here: https://www.peoplebank.com.au/consumer-and-retail-technology-case-study


  • FMCG Insights

    Forecasting, replenishment and supply chain optimisation remain major areas of opportunity for FMCG and grocery organisations. 


    Peoplebank is seeing FMCG technology requirements become increasingly interconnected, with organisations seeking digital specialists who can work across data and analytics, demand forecasting, ERP, supply chain platforms, operational technology and cybersecurity. 

    As investment in automation, connected operations and digital platforms grows, the workforce challenge extends beyond implementing new technology. 


    Organisations also need the capability to operate, secure, optimise and continuously improve these environments once they are live. Peoplebank believe this is increasing the importance of workforce planning that considers the full technology lifecycle, balancing specialist transformation talent with the enduring skills needed to maintain operational resilience, strengthen security and generate long-term value from technology investment.


  • Property Insights

    Peoplebank is seeing AI adoption accelerate across Australia’s property sector, but the ability to scale that investment remains uneven. While more organisations are exploring and implementing AI, the bigger challenge is building the people, data and technology capability needed to move from experimentation to repeatable, enterprise-wide use.


    For property organisations, this is particularly complex. Fragmented building, tenant and asset systems mean successful AI adoption depends on more than the technology itself. It requires strong data foundations, integration capability, governance and people who can connect emerging technology with property operations and commercial priorities. As investment in connected precincts, smart assets and infrastructure continues, this is broadening the technology skill sets property employers need.


    From a recruitment perspective, Peoplebank is seeing the talent conversation shift from individual AI roles towards multidisciplinary capability. Organisations need access to specialists across data engineering, analytics, AI, enterprise applications, cloud, cybersecurity, integration and transformation delivery, alongside professionals who understand complex asset and operational environments. Competition for people who can bridge these disciplines is likely to remain strong, making workforce planning, access to specialist talent and the ability to scale teams around transformation programs increasingly important.


    For property organisations, the workforce challenge is no longer simply finding people who understand emerging technology. It is building the right combination of technical, operational and transformation capability to take new technologies from pilot to sustainable business value. This means thinking beyond immediate project requirements and building a talent strategy that supports implementation, adoption, governance and ongoing optimisation.


  • Transport Insights

    Transport networks are becoming more connected, data-driven and interdependent. Major infrastructure and precinct programs span government, operators, developers, logistics providers and technology partners, placing greater emphasis on systems integration, interoperability, governance and cyber resilience. As projects move from delivery into operation, Peoplebank observe that organisations need to connect digital systems, physical infrastructure, operational technology and data across complex environments.


    Cybersecurity is also becoming critical as enterprise IT, cloud and operational technology converge, requiring security capability across both transformation programs and ongoing operations.

    Peoplebank is seeing technology talent requirements extend beyond traditional infrastructure roles. Demand increasingly spans program delivery, systems integration, cloud, cybersecurity, data, business analysis and change, reflecting the multidisciplinary capability needed to deliver connected environments. 


    Peoplebank market data reinforces this shift, with strong year-on-year growth in IT Security Operations (+24%), Threat & Vulnerability Management (+22%) and Data Architecture (+17%). 


    The hiring challenge is finding professionals who can work across disciplines and translate technical expertise into operational and business outcomes. With Software Engineers, IT Consultants, Senior Software Engineers and Business Analysts among Peoplebank's most in-demand technology roles, competition for core transformation capability remains strong. Workforce planning therefore needs to address both the specialist talent required for transformation and the capability to operate, secure and optimise these environments over the long term.

  • Aviation Insights

    The commencement of passenger operations at Western Sydney International Airport marks a new phase for Australia’s aviation infrastructure. As new airport operations scale, the technology challenge extends beyond individual platforms to ensuring passenger services, facilities, logistics, security and connected infrastructure operate as an integrated environment.


    This is also shaping the skills aviation organisations need. Operational readiness, integration testing, incident management, cyber resilience and passenger experience all depend on people who can work effectively across enterprise technology, operational systems and complex supplier environments.


    Peoplebank is seeing demand for technology talent increasingly span infrastructure, networks, cloud, cybersecurity, data, digital platforms, testing, integration and service management. For employers, the challenge is not simply securing technical specialists, but finding people who can apply their expertise within highly connected, operationally critical environments and collaborate across technology, business and operational teams.


    As aviation transformation moves from implementation into ongoing operations, the workforce mix also changes. Flexible specialist talent can provide targeted capability during transformation, mobilisation and periods of peak demand, while permanent hires build the knowledge and capability required for long-term operations. Effective workforce planning needs to consider both, ensuring organisations have the right skills to launch, operate, secure and continuously improve increasingly connected aviation environments.


How Peoplebank can help


Peoplebank supports Australian organisations with specialist contract and permanent technology recruitment across cybersecurity and identity, data and AI, cloud and infrastructure, enterprise applications, software engineering, digital platforms, business analysis, transformation and organisational change.


Whether the priority is strengthening cyber resilience, modernising core systems, improving the customer experience or building capability for a complex transformation, we can help organisations understand talent availability and identify a workforce model suited to the required outcomes.


Talk to Peoplebank about the talent and project capability your business needs.