What makes job ads inclusive?

April 26, 2022

Firstly, what does it mean to have inclusive job ads?


It means that when any person is reading it, they do not feel isolated, unqualified, or deterred due to non-neutral language that can seem bias towards certain groups of people.


A non-inclusive job ad example we have seen before includes an ad referring to the potential candidate as a ‘he’ – completely ignoring any potential female or differently gendered candidates.


So, how does an agency or employer ensure that their job ads are inclusive? 


Here are our top three tips to make sure your job ad is inclusive, neutral, and fair, where anybody would feel comfortable applying!


Be super conscious of biased language


Biased language is language that naturally favours a certain group of people and marginalises other groups when used. 


Here is a list of language to be wary of using:


Gender-coded words are words that are connected to a certain gender due to common societal constructs. For example, words such as ‘compassionate’ or ‘supportive’ are often linked to women, and words such as ‘assertive’ and ‘driven’ are linked to men. If using personal attributes to describe your potential candidate, make sure to either have a reasonable balance between ‘masculine’ and ‘feminine’ words or try to use describing words that are more gender-neutral.


Be open to skillsets that do not come from formal qualifications or higher education


By focusing solely on formal qualifications, you can disqualify candidates from lower socio-economic backgrounds who weren’t able to attend university, or people who are changing careers, or coming back to work after some time off. If applicable, mention that there is room to grow and upskill within the role, or that transferable skills will be welcomed. 


If there are strong requirements for certain skills, mention the technical skills specifically.


Mention your goals for diversity


One way to make sure no one feels unwelcomed by your job ad is to let them know of your diversity goals and initiatives. This can be a one or two-sentence paragraph placed at the end of your ad to let people know that, as an employer, you are committed to creating a diverse and inclusive workplace. You can also mention initiatives you already have in place to let potential applicants know what is important to you. This is a value add that can go a long way in making someone feel more comfortable to apply.

By Mimi Petrakis May 1, 2025
Hiring IT Web Developers on Contract is a Smart Move for Your Transformation and Security Projects
A man is sitting at a desk in an office holding an ipad.
By Mimi Petrakis March 31, 2025
In the fast-evolving IT and digital industry, organisations must constantly adapt to new technologies, processes, and strategies to remain competitive. A Change Manager plays a critical role in ensuring these transitions are smooth, effective, and embraced by all stakeholders.
By Mimi Petrakis February 28, 2025
As the IT & digital industry continues to evolve, staying informed on salary trends and employment dynamics is crucial for both professionals and businesses. Last month, Peoplebank’s highly anticipated February 2025 Salary Guide was released, offering comprehensive salary insights, job market analysis , and hiring trends to help you navigate the ever-changing landscape of IT & digital employment in Australia. Key Insights from the Peoplebank Salary Guide 2025 Our latest salary guide delivered state-by-state salary benchmarks for various IT & digital roles, providing clarity for job seekers, hiring managers, and industry leaders. It also includes expert insights from Peoplebank specialists, highlighting the latest employment trends shaping the industry. “Our Salary Guide reflects the major challenges and opportunities within the dynamic IT & digital industry. The guide serves as a critical resource for stakeholders, providing insights into commercial realities as the year begins and empowering both talent managers and IT & digital professionals to make informed strategic decisions aligned with the current market.” Tim Moran, Executive General Manager, Peoplebank and Leaders IT What’s Trending in the IT & Digital Job Market? Job Market Stability : The number of professionals changing jobs has continued to decline since 2024, with a rise in job tenure. This suggests a growing emphasis on job security and long-term career planning in the IT sector. Contractor Rates & Permanent Roles : A softening of contractor rates indicates a shift in preference towards permanent employment, reflecting a changing job market dynamic. Talent Development Focus : Companies are prioritising in-house talent development , tailoring skills to meet their specific organisational needs rather than solely relying on external hires. Most In-Demand Roles : Software Engineers are in high demand as businesses invest in AI, automation, and cloud-based solutions to accelerate digital transformation. Solutions Architects are increasingly sought after to design scalable, efficient, and secure IT infrastructures that support evolving business needs. Download the Full Salary Guide Understanding salary trends, hiring patterns, and emerging job market shifts can give you a competitive edge—whether you’re an IT professional planning your next career move or a business seeking top digital talent. Download the full Peoplebank Salary Guide now to access the latest insights and ensure you're staying ahead in the IT & digital industry.
An older woman working in tech faces the camera in the boardroom men are working on tablets in the background
February 2, 2025
As we wrap up the first month of 2025 what have our experts learned? Peoplebank Account Manager Elizabeth Fairweather shares her thoughts and predicts the trends to come
By Mimi Petrakis December 31, 2024
What's ahead for 2025?
By Mimi Petrakis November 7, 2024
Your resume is the first thing a potential employer will see from you. Make sure you take time planning and thinking about your resume.
Blue tile with white text that shows the new Leaders IT and Peoplebank logos and title 'a new look'
By Mimi Petrakis November 1, 2024
Peoplebank and Leaders IT: A fresh look for a new era in recruitment
A poster for navigating the current it job market
September 4, 2024
Read about Navigating the Current IT Job Market: Strategies for Success Amidst Uncertainty from Peoplebank
A group of people are working on a project together.
By Mimi Petrakis July 13, 2024
Read about “How do I Ask for a Reference?” Your Key to Landing the Perfect Role from Peoplebank
A group of people are sitting at a table with laptops.
By Mimi Petrakis June 5, 2024
Read about Career CUSP: Empowering Talent & Employers from Peoplebank
More Posts