- Data & Insights Analyst (B2B Marketing)
- The position is located close to Richmond, Melbourne
- Role Type: Full-Time, Permanent
- Australia’s leading B2B brand, digital, and lead-generation marketing & customer engagement.
The Role
- Analyse performance of digital marketing programs using leading BI platforms such as Domo, Tableau, Power BI and Looker
- Be proactive in finding new opportunities and ways to improve reporting and insights
- Understand conversion tracking, events and attribution models
- Develop/maintain B2B benchmark data
Primary Duties
- Be an Excel wizard who enjoys formulas and visualisation of data
- Minimum 5 years’ experience with tools such as Domo, Power BI, Tableau, Looker, Qlik and/or Google Data Studio
- Be an analytical problem solver
- Have a relevant degree or experience
- Be well organised with strong attention to detail
- Be a strong communicator
Key Responsibilities
- Attend briefing sessions to understand program objectives
- Normalise data from multiple data sources
- Leverage Excel to full potential, writing formulas and configuring pivot tables to identify insights
- Prepare reports, often bringing multiple data sources together within a single BI platform
- Assist in preparing process and data flows
- Work alongside a team of B2B marketing experts and assist them in their respective roles
- Run data analytics for the client internal ABM program, maintain our Qlik dashboards
Peoplebank and Leaders IT are committed to creating a diverse and inclusive workplace where everyone belongs. We welcome applications from people of all backgrounds, identities, and experiences. If you need adjustments to the recruitment process due to your circumstances, please let us know—we’re here to support you.
