Senior Analyst - Marketing Analytics

Job Title: Senior Analyst - Marketing Analytics
Contract Type: Contract
Location: Sydney CBD, New South Wales
Salary: Negotiable
Start Date: ASAP
Reference: 237174_1630631367
Contact Name: Jan Hundleby
Contact Email:
Job Published: September 13, 2021 15:35

Job Description

Our Client is a large Financial Services Company looking for a technically focused Senior Analyst with strong SQL skills to support Data Platforms, providing analysis, actionable insights and advice.


  • Extracting, manipulating & analysing data for customer communications using Teradata SQL, together with running in-house campaign management tools
  • Develop a detailed understanding of the Client databases, data structures and core analytical procedures.
  • Develop a high level of skill in the core software packages required to perform analysis.
  • Present Optimisation results back to all stakeholders of the campaign, outlining key findings and suggestions for improvement.
  • Develop and present new options or opportunities for clients to leverage the data and capabilities of Data Analytics.
  • Suggest/Make improvements through greater standardisation, speed, simplicity or automation of Analysis/Data or Campaign processes.
  • Demonstrate an understanding of client business objectives, recommending new or improved solutions based on client needs.
  • Completing and securing stakeholder sign-off for campaign data briefs and perform 'QA' for team analysts

Skills and experience:

  • Advanced SQL (Essential) with large scale RBDMS (Teradata preferred)
  • Experience with campaign management software (SAS MA/MO Teradata) (desirable)
  • Proficiency in most MS Applications and Scrum Agile methodology
  • R/Python Programming experience highly desirable
  • Experience in Direct Marketing or Lead Management and customer targeting (desirable)
  • Customer contact management principles (desirable)
  • Extensive knowledge of various analytics and problem solving techniques
  • In-depth knowledge of the Banking & Finance Industry (a MUST have)
  • Marketing processes and procedures including marketing and data briefs (desirable)
  • Database marketing principles and practices (desirable)
  • Degree in relevant area such as IT, Maths, Statistics, Econometrics, Marketing Information Systems or Finance
  • 3 to 5 years' experience in an analytics role

Reference 237174.

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