Email Producer
Immediate start for an Email Producer to join this leading financial institute for an initial 12-month contract. You will be responsible for the coding, building, testing and deployment of simple to dynamically complex emails across the entire Group.
Responsibilities
- Creating targeted, responsive email marketing campaigns within Salesforce Marketing Cloud Platform
- Transform an image of an email brief into a responsive email campaign
- Confidence in using the Salesforce Marketing Cloud (ExactTarget) platform
- Use your HTML, CSS, SQL and AmpScript skills to code the brief into the email campaign program
- Build and modify existing email templates
- Assures emails render correctly across a variety of email clients/devices
- Collaborate with internal stakeholders across the CRM & Digital Team, as well as other Marketing Teams
- Making sure the systems automated rules are correct and current
- A/B User Testing
- Using your technical knowledge and background to provide recommendations for improving campaigns
Knowledge/Qualifications/ Experience
- Minimum 4+ years' experience working as an Email Producer
- Previous experience working on the Salesforce Marketing Cloud (ExactTarget) platform is a essential.
- Strong understanding of various web programs and technologies - Photoshop, HTML5, CSS3
- Good knowledge of SQL
- Strong ability to effectively manage multiple assignments across teams in a fast-paced deadline driven environment
- Experience in project or program management, traffic management, or managing marketing campaigns or editorial calendars
- Experience testing and troubleshooting in multiple browsers or email clients with a strong sense of web design and user experience fundamentals
- Ability to organize and prioritize multiple projects and stakeholder deadlines with minimal oversight
- Experience with Agile processes and knowledge of best practices in online and mobile channel development and digital marketing
- Knowledge of Google Analytics and Adobe Marketing suite of products
- Sound understanding of basic SEO and digital best practices
