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Insights Analyst

Job Title: Insights Analyst
Contract Type: Permanent
Location: Sydney CBD, New South Wales
Industry:
Salary: AU$90000.00 - AU$130000.00 per annum + Great benefits
Start Date: ASAP
Reference: 178508_1509587757
Contact Name: James Clark
Contact Email: James.Clark@peoplebank.com.au
Job Published: November 15, 2017 14:12

Job Description

Our Client

Our Client is a dynamic company with a portfolio of leading consumer retail brands and specialist boutique operations with offices in Sydney, Brisbane and Auckland.

Their culture is a mix of cutting edge technology, innovation, industry expertise and strong brand recognition all delivered at scale. The company is a people-focussed, innovative and efficient organisation, focussing on technology and marketing solutions with a reputation as an industry disruptor.

Your New Role

Drive revenue, customer acquisition, market share through data-driven insights to inform retail and marketing strategy.

Pricing & Retail strategy

  • Analyse conversion rates of the sale of thousands of product variables
  • Use real time competitive data to optimize pricing for market share, conversion to gain maximum margin
  • Utilise price elasticity models to determine the market opportunity and pricing across multiple demographics, location and lifestyle data

Marketing Analysis and Insights

  • Work closely with Senior leadership team, marketing agencies and IT to segment a large customer data into actionable segments for the marketing team
  • Introduce lifetime value and profit analysis across our customer data and develop predictive ideal customer segments to target
  • Utilise in-house customer metric tools and online reporting tools such as Google Analytics and Tableau to commercialise their websites, microsites and associated Apps

You Bring to the Role

  • This is a great opportunity to work in a highly commercial position within an ever-growing online sector. Previous experience of analysing and provision of insight into large online datasets is essential
  • Strong experience of data manipulation and data mining
  • Embrace a fast moving, dynamic business with an entrepreneurial culture
  • Smart, analytical, commercial, hands on get things done personality
  • Motivated by business growth, innovation and working closely with leaders of the business.
  • Good understanding of marketing, e-commerce.

This truly is a role not to miss out on so if you match the above requirements please APPLY NOW!