Our Client:
Our client, a $300M, ASX listed, innovative and leading Fintech, who we have worked with exclusively for the past 12 years, are currently looking to recruit a Content Marketing Manager to join their tight-knit marketing team, based in their Sydney CBD office.
The Role:
Reporting into the Head of Marketing, you will deliver high quality content, designer to invite, acquire and engage with target audiences. You will need to be a proactive team player who is willing to go the extra mile to get the job done.
Your responsibilities:
Content:
- Design and develop a robust content strategy and content marketing plan
- Develop and maintain an annual content calendar
- Write quality content for various channels including: eDM content , newsletters, blog posts, whitepapers, flyers and brochures
- Produce content to support the marketing team for the creating of campaign landing pages, eDM's, video scripts and infographics
- Report on content reach, engagement and ROI
Brand:
- Collaborate with internal stakeholders and external agencies to identify opportunities to raise the profile of the company and the leadership team
- Support the businesses PR strategy and brand marketing strategy
- Leverage off PR and Marketing strategy to continue to build and strengthen the Company's reputation in the market
- Monitor and record all media mentions
What you will need:
- At least 5 years' content marketing experience
- Marketing degree or equivalent qualification is preferred.
- Strong planning, organisational, communication and writing skills
- Experience executing compelling content and communication initiatives in a variety of formats eg: eBooks, blogs. eDM's , brochures, case studies, video scripts etc
- Strong planning, organisational, communication and writing skills
For more information or a confidential discussion, please contact ken.macleod@peoplebank.com.au quoting reference 197457
