Content Marketing Specialist

Location: Sydney CBD, Inner Suburbs Sydney, Sydney, New S. Wales, Australia
Job Type: Permanent
Posted: 4 days ago
Contact: Ken MacLeod
Discipline:
Reference: 197457_1568271037

Our Client:

Our client, a $300M, ASX listed, innovative and leading Fintech, who we have worked with exclusively for the past 12 years, are currently looking to recruit a Content Marketing Manager to join their tight-knit marketing team, based in their Sydney CBD office.

The Role:

Reporting into the Head of Marketing, you will deliver high quality content, designer to invite, acquire and engage with target audiences. You will need to be a proactive team player who is willing to go the extra mile to get the job done.

Your responsibilities:

Content:

  • Design and develop a robust content strategy and content marketing plan
  • Develop and maintain an annual content calendar
  • Write quality content for various channels including: eDM content , newsletters, blog posts, whitepapers, flyers and brochures
  • Produce content to support the marketing team for the creating of campaign landing pages, eDM's, video scripts and infographics
  • Report on content reach, engagement and ROI

Brand:

  • Collaborate with internal stakeholders and external agencies to identify opportunities to raise the profile of the company and the leadership team
  • Support the businesses PR strategy and brand marketing strategy
  • Leverage off PR and Marketing strategy to continue to build and strengthen the Company's reputation in the market
  • Monitor and record all media mentions

What you will need:

  • At least 5 years' content marketing experience
  • Marketing degree or equivalent qualification is preferred.
  • Strong planning, organisational, communication and writing skills
  • Experience executing compelling content and communication initiatives in a variety of formats eg: eBooks, blogs. eDM's , brochures, case studies, video scripts etc
  • Strong planning, organisational, communication and writing skills

For more information or a confidential discussion, please contact ken.macleod@peoplebank.com.au quoting reference 197457