Campaign Design Analyst

Location: Sydney CBD, New South Wales
Job Type: Permanent
Posted: 11 days ago
Contact: Nick Barwick
Reference: 187115_1533881885

This role is with a Top Four bank and is tasked with providing customer insights design and optimising high quality campaigns based on experience and leading-edge analysis techniques. This is an senior position in a high-profile team.

You'll be responsible for making recommendations based on analysis, on the best solution to a marketing problem.

You'll work in partnership with Marketing, Product and Distribution to deliver data driven insights to identify the most appropriate customers to target for x-sell, retention or lifecycle marketing activities.

The role:

Collaborate with internal clients to understand the business problem/opportunity and design a solution based on knowledge and analysis of the customer base

  • Extract, manipulate and analyse data to solve marketing problems - size opportunities and present results to stakeholders
  • Design new insights/variables for inclusion in the Marketing data mart
  • Improve the conversion rate of marketing activity through the proactive application of data driven insights
  • Optimise campaigns - Analyse campaign performance and make recommendations to improve the performance of campaigns

Technical Skills and Experience:

  • Thorough knowledge of Teradata SQL/SAS
    * Advanced SQL
    * Experience with large scale RBDMS (Oracle/Teradata preferred)
    * R/Python Programming experience
    * Experience with campaign management software (SAS MA/MO Teradata)
    * Experience in Direct Marketing or Lead Management and customer targeting
    * Prior experience in the development and delivery of data driven direct Marketing campaigns
    * In-depth knowledge of the Banking & Finance Industry and experience of marketing data

    For more information or a confidential discussion, please contact Nick Barwick quoting reference: 187115

    Please click the apply button.