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Adobe Campaign Developer

Job Title: Adobe Campaign Developer
Contract Type: Contract
Location: Sydney, New South Wales
Industry:
Salary: Negotiable
Reference: 241969_1639533734
Contact Name: Gian Guanzon
Contact Email: eugene.pradhan@peoplebank.com.au
Job Published: December 15, 2021 13:02

Job Description

About the Role

We're currently looking for an Adobe Campaign Developer to join our rapidly expanding Digital Customer Experience practice. Key dimensions of the role include;

  • Working with Solution Architects to design a solution that optimally utilises Adobe tools and supports clients use cases, strategy and industry standards.
  • Designing and implementing test plans (A/B and multivariate) to understand drivers of response and
  • Collaborating with Creative, Content, Marketing, and Brand teams to create Digital strategies.
  • Developing metrics and tracking integrated campaign effectiveness, utilising internal reporting and system audits and then designing and reporting on program outcomes/ progress to internal and external stakeholders.
  • Reporting campaign results regularly and providing recommendations to leadership and key stakeholders.
  • Managing planning, execution, ongoing reporting and optimisation of campaigns (oversee budget spend, manage internal analytics and dashboards, provide optimisation and real time targeting recommendations).
  • Providing training to clients on using campaign platforms.
  • Leveraging datasets to identify opportunities to improve performance, reach, and return on investment of digital marketing activities.
  • Aligning with the Experience Director on all segment, content and experience enhancement initiatives.

What we're looking for in you

  • Extensive experience in the end to end Adobe Campaign Lifecycle
  • Experience in building and integrating Adobe Campaign with other Adobe marketing cloud solutions.
  • Knowledge on Targeting, Action, Deliveries, Flow Control activities
  • Design and implement test plans (A/B and multivariate) to understand drivers of response and value
  • Ability to build and Report campaign results regularly to be provided to leadership and key stakeholders
  • Develop metrics and track integrated campaign effectiveness, utilising internal reporting and system audits and then design and report on program outcomes/ progress to internal and external stakeholders
  • Experience with other Adobe Marketing Cloud Solutions would be an advantage
  • Certification on Adobe Marketing Products is highly preferred

For more information or a confidential discussion, please contact Gian on gian.guanzon@peoplebank.com.au quoting reference number 241969.

To apply please click the 'Apply Now' button.