Peoplebank’s success, as a two time awarded Aon Hewitt Best Employer, is the result of implementing a simple annual engagement program.

Australia’s largest IT and specialist recruitment company, Peoplebank has been named as a Best Employer – for the second consecutive year – in Aon Hewitt’s Australian employer rankings.

The only recruitment company to achieve Best Employer status in both 2012 and 2013, this achievement reflects Peoplebank’s deliberate strategy of putting people at the heart of its financial and broader success.

Peoplebank is proud to announce that we will be a Gold Sponsor of the 2010 WA Information Technology & Telecommunications Awards (WAITTA).

The WAITTA have been conducted annually since 1991 by the WA Branch of the Australian Computer Society Inc. The purpose of the WAITTA is to recognise outstanding performance and contributions by members of the IT&T community in Western Australia.

A decade ago the concept of employer branding was just another buzzword, the subject of an ever increasing number of books and articles.

In the last five years though employer branding has evolved significantly into an accepted component of corporate strategy.

Here’s my thoughts about why…

An employer brand is the perceived value proposition an organisation builds in the minds of its stakeholders (both internal and external).

It is the unique organisational identity created through a combination of imagery, experiences, actions and perceived benefits.