A decade ago the concept of employer branding was just another buzzword, the subject of an ever increasing number of books and articles.

In the last five years though employer branding has evolved significantly into an accepted component of corporate strategy.

Here’s my thoughts about why…

An employer brand is the perceived value proposition an organisation builds in the minds of its stakeholders (both internal and external).

It is the unique organisational identity created through a combination of imagery, experiences, actions and perceived benefits.