A decade ago the concept of employer branding was just another buzzword, the subject of an ever increasing number of books and articles.

In the last five years though employer branding has evolved significantly into an accepted component of corporate strategy.

Here’s my thoughts about why…

An employer brand is the perceived value proposition an organisation builds in the minds of its stakeholders (both internal and external).

It is the unique organisational identity created through a combination of imagery, experiences, actions and perceived benefits.

Article Appeared In: http://www.voiceanddata.com.au
Date: July 22nd 2009

Peoplebank’s Quarterly IT&T Salary Index, based on salaries offered to permanent and contractor ICT workers over the April-June 2009 period, confirms that while salaries and conditions remain stagnant, there are early signs of a firming market — through strengthening demand for contractors— in several of Australia’s key markets.

The survey, released this week shows that overall IT employment levels remained lower than the high levels recorded in the first half of 2008 and demand was generally flat for much of the quarter.

Article Apppeared In: www.arnnet.com.au
Author: Annie Dang
Date: July 22nd 2009

Strengthening demand for ICT contractors is a sign the IT job market is improving, according to the Peoplebank quarterly IT&T salary survey.

Based on salaries of permanent and contractor ICT workers for the April to June 2009 period, the survey showed while still soft, an increase in contractor employment opportunities suggests the IT job market is improving.

Article Appeared In: www.computerworld.com.au
Author: Kathryn Edwards
Date: July 22nd 2009

Recruitment firm Peoplebank says the IT industry is experiencing the first positive sign of an uplift in confidence around hiring.

While the last three months has seen flat IT employment levels, a rise in contractor hiring across Australia has contributed to very early signs of green shoots of recovery in the sector, according to IT recruitment firm Peoplebank.